As You Like It was started by Kim Marks in response to all the sex positive sex shops that were not eco-friendly or gender inclusive. Good sex should be open to everyone and good for the Earth!

These are the things we strive for:

• We strive to carry products that are made out of materials that are not harmful to our bodies.
• We strive to carry products that are made out of materials that are not harmful to the environment or those who work with the raw materials. 
• We strive to carry products that are made in the USA, thus cutting down on their footprint.
• We strive to carry products that are made with fair labor practices in mind.
• We strive to carry products for people of every gender/body configuration. 
• We strive not to gender toys or bodies. 
• We strive to carry porn for all types of sexualities. 
• We strive to keep our costs down so we can pass on the savings to our customers!
• We strive to provide information and education to our customers so that they can be informed consumers.